Why we're making this move

The original Bybeit job-matching product taught us something we didn't fully anticipate: the most painful, underserved problem we kept running into wasn't domestic — it was global. Specifically, it was the dozens of overseas software companies that want to enter Japan but simply don't know how, or find the existing options too expensive, too slow, or too generic.

Japan's SaaS market crossed ¥1.4 trillion in 2023 and is on track to surpass ¥2 trillion by 2027. Its generative AI adoption rate sits at just 27% — compared to 68.8% in the US — which means the upside is enormous for companies with the right local support. But the barrier to entry is real: language, culture, business customs, and an almost complete absence of affordable, execution-oriented partners who actually understand digital GTM.

That gap is where we're planting our flag.

CEO Hinata Yamasaki puts it directly: "We spent a year building something we believed in, and it taught us exactly where the real problem was. Overseas companies are eager to enter Japan — they just don't have a credible, affordable way to execute. That's what we're here to fix. This pivot isn't a step back; it's the clearest view we've had yet of where Bybeit can actually matter."

What we're offering

We deliver three core services:

  • Japan-localized landing page, portfolio creation, business document translation, and social media account setup and management over two months. Everything a company needs to show up credibly in Japan.
  • Ongoing social media management, analytics, and Japanese-language customer success support. We become your local team.
  • We identify and secure meetings with Japanese enterprise decision-makers. You only pay when we deliver.

What makes us different

We're not a traditional consulting firm, and we're not trying to be. Our team combines native-level bilingual capability with hands-on digital execution experience — and a genuine specialization in SaaS and AI that most Japan market entry services simply don't have.

The four tiers that currently serve this space each have a meaningful gap: government agencies like JETRO provide information but no execution; mid-tier consultants lack digital sophistication; freelancers can't provide continuity; and major firms are priced out of reach for startups. We sit in a tier that didn't exist before — execution-first, SaaS-native Japan market entry support, priced for companies that are serious but not yet enterprise.

A core part of what makes that possible is how we're built on the inside. CTO Haruhiro Matsumoto explains: "Our software development capability isn't just a background asset — it's central to how we deliver. We're building internal tooling that systematizes quality control, automates reporting, and keeps our operations tight as we scale. Combined with how we're integrating AI into translation workflows, content production, and client communications, we can move faster and more consistently than any comparable team. The consulting work and the engineering work aren't separate — they reinforce each other, and that's a compounding advantage."

Our founders both hold EIKEN Grade 1 and are enrolled at Keio University. We co-won the Grand Prize at the NIKKEI Future Society Co-Creation Contest, have shipped two App Store products, and have been running real B2B sales operations since the company's founding.

Where we are right now

We're in Phase 1. We're currently in discovery conversations with three candidate companies and working toward our first paid pilot engagements. We're heads-down, not over-promising, and building the track record that everything else depends on.

The legacy Bybeit job-matching app is being retired from public use. Our internal tooling and operations infrastructure will be repurposed to support the new consulting workflows as we scale.

A note on why now

The yen remains weak. Overseas companies are looking at Japan more seriously than they have in years. And the companies best positioned to win here are the ones that move while that window is open — with the right local partner.

We think that partner should be us.

If you're an overseas SaaS or AI startup thinking about Japan, we'd love to talk.

Bybeit, Inc. | Hinata Yamasaki, CEO & Haruhiro Matsumoto, CTO | Tokyo, Japan